![]() As a general rule of thumb the websites/pages that have the most high quality (and high relevancy) backlinks, often also have the best potential to rank highly for key search terms. It is often useful to think of backlinks as passing value, or authority, to that page in the eyes of search engines such as Google. Links like these act as signals that tell search engine algorithms that the page being linked to has value. That’s important because these links are a key SEO ranking factor. For example, an online news article might link to your site if they’ve featured one of your products. Backlinks are links or hyperlinks to your website that sit in third party articles. It may sound basic, but it is first important to define what a backlink is. In this article we look at how you can find unlinked brand mentions and pitch to get them turned into backlinks. The good news however is that pitching to convert unlinked company mentions (in third party articles) into links can often still provide some ‘quick win’ link building opportunities that can be useful to aid your core digital PR campaigns. Moreover, if you want to build quality backlinks to key pages, it may also require the creation of bespoke on page content assets which themselves can take considerable effort to create. For the most part, achieving these links requires thinking like a journalist, identifying and building editorial stories, often tons of desk research, considered media targeting, strategic timing, tailored and audience-based pitching and normally tenacious follow up. ![]() ![]() That’s because building quality and relevant backlinks takes time, an excellent nose for a story, perseverance and can be resource intensive. Backlinks are still a key ranking factor in 2021, yet link building and digital PR also remains one of the trickiest areas of the SEO mix when it comes to helping your website to rank effectively. ![]()
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